Discover the Magic of INDX Kids Trade Show: A Must-Attend Event for Baby Brands

If you’re in the baby clothing and accessory industry, INDX Kids Trade Show is the event you don’t want to miss. As a leading provider of adorable and functional dribble bibs for babies, we recently attended this prestigious trade show, and we're excited to share our experience with you!


What to Expect at INDX Kids Trade Show

INDX Kids Trade Show is a dynamic event that spans over two days, bringing together both Independent brands and bigger names from the children’s clothing industry. The show was held at Cranmore Park in Solihull, offering a relaxed space for exhibitors and attendees without overwhelm .


The trade show is designed to showcase a wide array of products ranging from baby clothing, footwear, accessories, to nursery items and, of course, our very own dribble bibs. Expect to find an impressive selection of high-quality clothing from both established brands and innovative newcomers. The event brings excitement as brands unveil their latest collections and designs, offering bookable slots for existing customers to come and view new collections and walk up availability to browse new displays for those discovering brands on the day.


Brands to Watch

One of the most enriching aspects of INDX Kids Trade Show is the diversity of brands that participate. This year, we were thrilled to be in the company of well-known names such as:

  • Frugi: Renowned for their sustainable and organic children’s clothing.
  • Blade & Rose: Famous for their distinctive leggings and matching accessories.
  • Kite Clothing: Offering stylish and eco-friendly baby and children's wear.

These brands, among many others, showcased their products, setting trends and raising the bar in the industry.


Some of the newer brands on our watch list are:

  • Soxsies: providing solutions for parents in the form of leggings with integrated socks for optional feet in or out and supporting a SANDS donation for every purchase
  • Charleys Wild World: colourful and fun clothing with an animal theme, created by an ex RSPCA inspector focussed on improving environmental aspects of production
  • Bertie and Me: classic neutral knitwear and cotton baby essentials for lovers of a natural aesthetic
  • Fox & Lottie: sustainable sleepwear with beautiful hand drawn timeless designs
  • Anjoy Kids: focussed on eco-friendly and sustainable clothing with a fresh feel and a focus on the natural world


The Importance of Wholesale Trade Shows

Attending wholesale trade shows like INDX Kids is crucial for several reasons, especially for growing brands like ours. Here are a few key benefits:


1. Raising Brand Awareness

Exhibiting at a trade show provides unparalleled visibility. With thousands of retailers, buyers, and industry professionals in attendance online and in person, it’s an excellent platform to introduce our dribble bibs to a wider audience. Engaging displays and live demonstrations help create a lasting impression, making it easier for potential buyers to remember our brand.

2. Networking Opportunities

Trade shows are a goldmine for networking. They offer the perfect setting to connect with other brands, retailers, and key industry players. Building these relationships is invaluable for collaborations, partnerships, and gaining insights into market trends. We had the pleasure of meeting with several retail buyers who will be stocking our dribble bibs in their stores and many brands we were able to connect with during the show.

3. Market Research

Attending a trade show is a fantastic way to gather market intelligence. Observing what other brands are offering, understanding customer preferences, and keeping an eye on emerging trends can provide a competitive edge. It’s also a chance to receive direct feedback from attendees, which can be instrumental in refining our product offerings.

4. Boosting Sales

While the primary goal might be exposure and networking, trade shows often lead to immediate sales opportunities. Many retailers come ready to place orders, and showcasing our products in person allows us to highlight their unique features and benefits, making it easier to close deals on the spot.


Our Takeaway

Our experience at INDX Kids Trade Show was nothing short of inspiring. We left the event with new contacts, valuable market insights, and a renewed sense of excitement for the future of our dribble bibs. Trade shows like INDX Kids play a pivotal role in the growth and success of baby product brands, and we’re already looking forward to next year’s event.

For all baby brands considering whether to attend, we highly recommend it. It's an investment that pays off in increased brand awareness, fruitful connections, and tangible business growth.

Stay tuned for more updates from our journey in the world of baby products. And if you haven’t already, check out our latest collection of dribble bibs – designed with love, for your little ones.

See you at the next INDX Kids Trade Show!